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L’Oréal Invests in Geno-led Venture for Biotech Ingredients

Joins Unilever and Kao Corporation as a founding investor in efforts to create sustainable surfactants for beauty products.

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By: Christine Esposito

Editor-in-Chief

L’Oréal has become the third global company and final founding investor in Geno-led venture to develop, produce and commercialize biotechnology-based alternatives to critical ingredients in cosmetics, personal care and cleaning products. The beauty giant joins additional founding members Unilever and Kao Corporation. Unilever's participation came in June 2022. Kao joined in September 2022. Geno will deploy its proven biotechnology platform, using proprietary engineered microorganis...

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